The Social Media Backlash Over This Bay Area Bakery’s Controversial Trademark Continues

Sam Butarbutar and Wentner Shyu, the proprietors of Berkeley’s Third Culture Bakery, resorted to Instagram to express their displeasure with recent local media coverage. In the post, the husband-and-wife founders provide “specifics that were not included in the article,” which seems to be a reference to a June 1 report in the San Francisco Chronicle regarding stop and desist letters issued on behalf of the firm to various bakeries around the nation.

According to the Chronicle, the pair holds the trademark for the term “mochi muffin” and has been known to contact companies like CA Bakehouse to guarantee that others do not sell things with the same name. The article describes the couple’s motives for pursuing legal action to safeguard Butarbutar’s mochi muffin, and it questions if the two had ever threatened “to shut down a small business,” according to the post. Furthermore, the two claim they never sued anybody over the trademark or sought money from anyone.

The pair has “severed ties with all legal representation” and plans to “reevaluate what it means to own such a trademark,” according to the article. Since the pieces were published last week, everyone from die-hard lovers of the pastry to people who had never heard of it has been witness to the back-and-forth, which has mostly taken place on social media. According to the couple’s article, those who are critical of the bakery and its trademark have been submitting bad Yelp reviews and contacting the shop constantly. It also seems that unhappy people have posted Butarbutar and Shyu’s personal information online.

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